VAYA SUR Turnkey Service Suite

Product Positioning

• Positioning & Branding
• Product Compliance, Packaging & Claims Compliance
• Intellectual Property Protection

Account Management

• Sales and Channel Strategy Development: Optimized for Profitable, Sustainable Development
• Account Management: Leveraging VAYA SUR Relationships with Buyers/Purchasing Directors

Marketing

• Pricing Strategy: In consideration of Competition, Retailer Margin Requirements and Global Precedents
• Promotion/Advertising/Public Relations: Program Development, Agency Management and Control
• Consumer Testing and Focus Groups

Analysis / Supply Chain

• Weekly Tracking of Retailer-Specific Sales Metrics and Category Performance
• Dynamic Demand Forecasting and Supply Chain Management
• Continuous Competitor Benchmarking and Analysis